The Company of Apple Aims to Sell Apple IPhone At Full Rates
Apple iPhone 3G recently begun to attract everyone’s eyes in the market, although when the machine came to the market, its mainstream performance and the wonderful shape design fascinated everyone. According to the press report, some Apple fans have published an internal memo of Apple company in 22nd March. In this internal memorandum, the Apple Company declared that the plan permits the American customer purchase the apple iPhone handset with full price under permises of not signing the contract of service with the AT&T Corporation.The Best EZFlash 3-in-1 for Feast
Given iPhone’s “unlocking” state, even if customers buy Apple phone at full price to, they can still need to customize the type of wireless service of AT&T company then they can use the phone. s Let’s Shop Most Pleasant CycloDS TF card for Our Dear MomGreat! Blue flashcards hot on asale Come in Last Week!
Apple in the memo to the “staff” claimed that customers can choose to buy iPhone at full price without accepting AT & T Inc. service contract. Thereinto the price of 8GB iPhone 3G is 499$; the price of 16GB iPhone 3GS is 599$; the price of 32GB iPhone 3GS is 699$. In the current U.S. market, the price of iPhone 3G which signed a two-year service contract with AT&T Company is 99 dollars; 16GB iPhone 3GS phone is 199 dollars; 32GB iPhone 3GS is 299 dollars. Market analysts believe that Apple’s initiative of selling iPhone at full price will further reduce the profit margin of AT & T company since it is the exclusive agency of iPhone.
In the memo two other restrictive clauses are mentioned, the first is, each customer can buy only one iPhone in a day and the second is that each customer can buy up to 10 sets of full-price mobile phone. The main seasons for why the customers who could only choose wireless services of AT&T Company give up the AT&T service contract and buy iPhone at full price are two. After you buy a iPhone at full price, you can choose to sigh a short-term service contracts with AT&T Company. In the future, after the Apple Company signed the cooperative agreement with other wireless serves operators, they can voluntarily choose wireless serves operators.
The analyst Michael Gartenberg of the market analysis enterprise Altimeter Group points out that the memo reveals a message with “ironic meaning”. The customers who buy the iPhone of full price still need to sign an agreement with the AT & T Wireless Services Inc., which indicates that Apple’s development of thinking has no substantive changes.
Last year, AT & T Inc.only sold iPhone to its old and faithful customers who did not sign a two-year contract. At that time, the iPhone of 8 GB was sold for 599 dollars, and the iPhone of 16 GB 699 dollars. The experts guess that this measure of Apple company may indicate that it will sell iPhone mobile phone in AT&T company alone. When the contract runs out, Apple company may choose other wireless operators to sign sale agreements.
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